Our range

Hand-crafted, every single day

Baking in Magherafelt since 1968, our 250+ people finish more than 400,000 cakes, tarts and bakes a week for the UK's leading grocers, under their names. Every one leaves a BRCGS AA+ site, the top grade the standard awards.

Six flagship ranges, baked under our customers' names.

  1. Bespoke shapes created to retail needs, with injected fillings.

  2. Multiple sizes and weights, each rosette piped by hand.

  3. Large and mini formats, filled, dusted or glazed.

  4. A range of shapes and formats, every piece individually iced.

  5. Seasonal and character cakes, decorated by hand.

  6. Fruit, chocolate and cream, finished by hand.

These are the flagships; the full list is longer. Ask about anything not shown

Mini Victorias, pink hearts, pistachio minis, iced bundtsEnquire about small cakes

Hazelnut, sundae and chocolate cupcakesEnquire about cupcakes and fairy cakes

Chocolate caramel loaf, raspberry barEnquire about loaf cakes

Fondant-dipped mini bites, by the trayEnquire about mini bites

Celebration and character cakesEnquire about gifting cakes

Bakewell tart, crumble tart, mince piesEnquire about pastry

Built layer by layer

Six of our bakes, taken apart. Every step is one we can put to work on your range.

A pink fondant heart cake cut in half to show the sponge and its raspberry jam centre, on dark slate

Small cakes

Pink heart

A heart of sponge with a jam centre, dipped in pink fondant.

  1. SpongeBaked to shape
  2. Raspberry jamFilled
  3. Pink fondantEnrobed
  4. Freeze-dried raspberrySprinkled
Ask about small cakes
A chocolate cupcake cut in half to show its chocolate centre under a buttercream dome rolled in chopped hazelnuts

Cupcakes

Hazelnut cupcake

Chocolate sponge with a hidden chocolate centre under a hazelnut dome.

  1. Chocolate spongeBaked
  2. Chocolate centreFilled
  3. ButtercreamPiped
  4. Chopped hazelnutRolled
Ask about cupcakes
A mini cake coated in chopped pistachio and raspberry pieces, topped with two buttercream swirls and a jam centre

Small cakes

Pistachio mini

A mini cake coated all over in pistachio and raspberry, finished with two swirls.

  1. ButtercreamPiped
  2. Jam centreFilled
  3. Pistachio and raspberryCoated
Ask about small cakes
A fruit crumble tart cut in half to show the shortcrust case and dark fruit filling under the crumble

Pastry

Crumble tart

Shortcrust, a deep fruit filling and a buttery crumble top.

  1. Shortcrust caseBaked
  2. Fruit fillingDeposited
  3. CrumbleTopped
Ask about pastry
A star-topped mince pie cut in half to show the mincemeat inside the shortcrust case

Pastry

Mince pie

A full shortcrust case, packed with mincemeat and closed with a star.

  1. Shortcrust caseBaked
  2. MincemeatDeposited
  3. Pastry starCut and laid
  4. SugarSprinkled
Ask about pastry
A sundae-style cupcake with a tall cream swirl, sauce drizzle, sprinkles and a chocolate flake, on dark slate

Cupcakes

Sundae cupcake

Sponge under a tall cream swirl, drizzled, sprinkled and finished with a chocolate flake.

  1. SpongeBaked
  2. CreamSwirled
  3. SauceDrizzled
  4. SprinklesScattered
  5. Chocolate flakePlaced
Ask about cupcakes

Every one of these steps is available on your range. Start a private-label conversation

A sliced Toaster Wheaten loaf on a wooden bread board with butter and a scatter of wholemeal flour

Under our own name

Breads & the Genesis brand

Baked in Magherafelt since ’68

The Genesis range, on our own vans to more than 400 stores across Northern Ireland every week.

  • Wheaten
  • Farls
  • Baps
  • Pancakes
  • Scones
Stock the Genesis range
  • A stack of Genesis pancakes on an oak bread board with a dish of butter behind
    Pancakes
  • A glossy golden brioche bap on an oak bread board
    Brioche baps
  • A fruit scone on a bread board with jam and butter behind
    Fruit scones
  • A coconut-iced finger bun cut in half to show the soft crumb
    Coconut finger buns

Four from the Genesis range; the full list is longer. Ask for the full Genesis list

Where to find us

On shelves across these islands

Private-label, nationwide

Our bakes leave Magherafelt for M&S, Tesco Finest and Waitrose shelves in thousands of stores across the UK and Ireland — under their names, made by our hands.

The Genesis & afters ranges

Our own vans deliver the Genesis and afters ranges to more than 400 grocers, convenience stores and independents across Northern Ireland every week — and, since 2026, Brennans bread alongside them. Looking for your nearest stockist — or thinking of becoming one?

Ask our trade team

Trade enquiries