Partners
The bakery behind the brands
Premium private-label partner to three of the UK's leading grocers, the Genesis brand on our own vans across Northern Ireland, and a BRCGS AA+ site in Magherafelt.
Retail partners
Made by our hands, under their names
Bespoke private-label ranges for M&S, Tesco Finest and Waitrose, made to retail-grade standards for consistency, traceability and food safety.
Distribution partners
Two family bakeries, one route network
Our own vans call on more than 400 stores across Northern Ireland every week, on 17 routes out of Magherafelt. Since 2026 they carry Brennans bread alongside the Genesis and afters ranges.
- 400+
- Stores a week
- 17
- Van routes
- 2026
- Brennans joins
Accreditations
The highest food-safety grade there is
Certified to BRCGS Food Safety grade AA+ under unannounced audit — the top grade the standard awards.
BRCGS Food Safety AA+ · Unannounced audit · SALSA approved · HACCP · Allergen management
Our people
250+ people, still finishing by hand
The volumes national retailers depend on, piped, glazed and packed by people — a local employer in Magherafelt since 1968.
Our ingredients
Only the finest ingredients
Great baking starts with what goes in. No shortcuts, no compromise — and every batch made on a site audited unannounced to BRCGS AA+.
“For us, baking is the perfect mix of creativity and science. We use only the finest quality ingredients.”
Become a partner or stockist.
Talk to our trade team