Private-label development
Develop a bespoke premium range with our NPD and production teams.
Start a conversation →Trade
What we can make for you
The essentials buyers ask for first.
Food safety
BRCGS AA+
The highest grade the standard awards, under unannounced audit. SALSA approved.
Categories
Small cakes · Cupcakes · Loaf cakes · Mini bites · Gifting cakes · Pastry
Ambient and chilled, private-label and branded.
Weekly capacity
400,000+ units
A team of 250+ bakers, finishers and drivers.
Distribution
Thousands of stores · UK & Ireland
Via M&S, Tesco and Waitrose — plus 400+ stores across Northern Ireland on our own vans.
Innovation
First-to-market, made real
Our development team creates UK bakery firsts, taking concepts from kitchen to national shelf.
- M&S Biscakes
- Tesco Finest Cupbakes
- Tesco Finest Cookie Sandwiches
- Chocolate & Coconut Lamingtons for M&S
Work with us
How can we help?
Choose the route that fits you — our trade team will take it from there.
Stock the Genesis range
Retail or foodservice buyer? Bring our branded bakes to your shelves.
Request our range →Distribution in Northern Ireland
Put your brand on our vans. 17 routes, 400+ stores a week across NI — the network that now carries Brennans bread.
Talk distribution →Samples
Taste the quality for yourself — we'll arrange samples to suit your brief.
Ask for samples →Let's bake something together
Tell us a little about what you need and our trade team will be in touch to talk specs, volumes and timings.
- Email sales@genesisbakery.co.uk
- Visit 31 Aughrim Road, Magherafelt, Co. Derry, BT45 6BB
- Careers View open roles